9.2
Win ratings with "Glocal Science" ----- MP3 audio file
Joe Witte, WJLA TV 7, Arlington, VA
Why take all that extra time and effort to do science segments?
A quick review of the reasons from: NSF 2008 "Science Indicators", 2007 "How to Improve Local News and Win Ratings Too", Framing Science, AAAS Glocal program and the 2061 effort. How to get around the gate-keepers: show producers and news director. Leverage your efforts to your advantage. Why the news director and station GM should care.
Session 9, Station Scientist Part I
Saturday, 28 June 2008, 3:30 PM-5:00 PM, Grand Ballroom
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