A new paradigm will soon emerge for distribution of environmental products derived from data gathered by NOAA's future series of geostationary satellite sensors. While the array of new products appears information-rich and is certain to offer new insights to forecasters, modelers, and other environmental observers, accessing these products in real-time poses a challenge to most users. Rather than be swamped with 30 to 100 times the data flowing from the current GOES constellation, authorized users of the new Product Distribution and Access system of the NOAA Environmental Satellite Processing Center (ESPC) will be offered flexible and efficient subscription portal. This presentation looks at the requirements for the system, the range of currently authorized user interfaces, a timetable for development, and the means by which the system design will allow users to avoid the “needle in the haystack” problem. The system's functionality will be extended to NOAA's legacy satellite product holdings as well as to those from the new NPOESS Preparatory Project (NPP) satellite.