Communicating Climate through the NOAA ENSO Blog

The NOAA “ENSO Blog” ( https://www.climate.gov/news-features/department/enso-blog ) is one of the few governmental blogs dedicated to enhancing the communication of subseasonal-to-seasonal climate information to a wide variety of user groups. It arose due to the perceived need to try different tactics to reach those who are interested in and affected by changes in El Niño and La Niña. The blog augments formal forecast products issued by the NOAA Climate Prediction Center, enabling meteorologists and scientists to provide more depth and craft a story around issues related to ENSO (El Niño-Southern Oscillation) and other climate phenomenon that drive weather patterns around the world. Now, over three years into this project, the blog has reached well over a million unique page views, providing evidence that meteorologists, graphic artists, and science journalists can work together to create useful content that expands their ability to inform and educate the public.