Latest Innovations In Enhancing Weather Risk Communications in Extreme Heat and Other Severe Weather

AccuWeather, with 60-plus years of forecast communication experience, continues to develop innovative new ways to communicate the weather and its impacts. With such a long history of these innovations, ranging from products such as the AccuWeather RealFeel™ temperature, the AccuWeather RealImpact™ Scale for Hurricanes, and newer communication innovations such as AccuWeather Alerts™ severe weather alerts to the AccuWeather Heat Wave Counter and Severity Index™ , AccuWeather continues to refine new ways to communicate weather risk and help drive better decisions through combining Superior Accuracy™ with Superior Communications. AccuWeather Alerts™ is a new, advanced notification system designed to revolutionize the communication and distribution of severe weather threats in the interest of public safety – complementing and extending the benefit of official government warnings. Meanwhile, heat waves are the number one cause of weather-related deaths in the United States, prompting AccuWeather to introduce this year the AccuWeather Heat Wave Counter and Severity Index™, the only scale that tracks the duration and severity of heat waves, allowing people to easily compare the number of, durations, and intensity of current and previous heat waves - placing heat waves into context. This presentation will highlight these recent innovations and how they lead to improved user decisions related to extreme weather as well as the partnership opportunities they present, both within and outside the “traditional” Weather Enterprise.