A New Baseline: Introducing the Flooding and Society Survey

Floods are frequent, destructive, and complex weather hazards with varying timing and intensity. They can be triggered by various phenomena and often occur alongside other dangerous hazards like convective and tropical storms. The National Weather Service (NWS) provides extensive information, forecasts, and warnings when flooding is possible. While past studies have offered insights into various products and their use in decision-making, few have comprehensively defined the flood information ecosystem in the US. This project addresses this gap by incorporating a new longitudinal survey into the Extreme Weather and Society project, systematically measuring public reception, understanding, trust, and response to flood information. The first survey, “FL24,” was conducted in June 2024 with a representative sample of 1,200 US adults. This presentation will highlight key findings from this baseline survey and outline plans for future iterations.