Communicating Extreme Heat Information to Adults 65 and Older

Individuals who are 65 years and older are at an increased risk of negative heat impacts because as the body ages, one’s ability to regulate temperature decreases. The National Weather Service posts social media messages and graphics that use the term "elderly" to identify this group. However, it is unknown how older adults – or the subject of these messages – identify with this term. If those at increased risk do not know the message is for them and/or see themselves is vulnerable, they may be less likely to take appropriate action.

In this presentation, we will share results from 16 focus groups and discuss how participants who were 65 and older interpret the term “elderly” and if they feel it adequately communicates their susceptibility. We will also discuss how to better convey heat vulnerability information. These results will inform future recommendations and improvements to heat communication by the National Weather Service.