Enhancing Weather Risk Communication: Strategies and Best Practices for Impact-Based Forecasting at the Meteorological Service of Canada (MSC)By Nacéra Chergui, A /Manager Meteorological Training Section, Training and Career Development Division, MSC.

Enhancing Weather Risk Communication: Strategies and Best Practices for Impact-Based Forecasting at the Meteorological Service of Canada (MSC)

By Nacéra Chergui, A /Manager Meteorological Training Section, Training and Career Development Division, MSC.

In recent years, the Meteorological Service of Canada (MSC) has intensified its efforts to transition to an impact-based forecasting and alerting service. This shift aims to enhance the effectiveness of communicating weather hazard risks and their related impacts to partners and the public. This strategic transformation aligns with the World Meteorological Organization's 2015 initiative and reflects a broader international trend among national meteorological services to improve engagement with the public and stakeholders.

This presentation explores effective strategies for communicating risk and impact information, emphasizing core concepts of risk communication and their application within the MSC context. It examines best practices for addressing uncertainty and highlights the role of social science in refining communication. The presentation will cover techniques for understanding user needs, strategies for conveying risk, impact, and uncertainty, and the application of key assessment concepts such as hazard, vulnerability, exposure, and impact. Additionally, it will discuss how insights from social science and engagement tools can enhance message design to better meet users' needs.