Examining the Potential of Tailored Messaging for Crisis Risk Communication During Severe Weather Events

Risk communication is a crucial tool for fostering public cooperation during crisis events. It involves sharing information that influences the public's understanding and awareness of risks, as well as their approach to risk management. Various factors, such as warning information, disabilities, knowledge, socio-demographics, and past experiences, affect how people understand, assess, and respond to risks. Recent research has employed an interdisciplinary approach to investigate the development, communication, and use of weather information. Despite this, there remains a need for further study into how risk communication of natural hazards is evolving and how best to tailor communication products to meet the needs of diverse populations. This project aims to further apply an interdisciplinary approach to enhance our understanding of how AI can be used to improve risk communication messaging.