In the world of meteorology, rapid advances in modern technology have enabled availability and accessibility to a plethora of data that are unrivaled by previous generations. For those involved in any facet of weather forecasting, this ease of accessibility gives anyone the ability to disseminate crucial weather information to the public at large. However, this accessibility also lends itself to risks involving possible misinformation that can lead to public distrust. As early career scientists, there is a standard to be met that combines effective weather risk communication while also maximizing scientific integrity to convey a reasonable yet convincing message to those being impacted by hazardous weather. This session will explore various perspectives on effectively and ethically communicating weather hazards to the general public. It will welcome discussion from government, academia, broadcasting, and private-sector perspectives, and will include the opportunity for audience members to participate in a “fireside chat” with the panelists to generate productive and lively discussion.

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