Description:

Join us at the upcoming AMS 2025 Conference for a pivotal leadership panel discussion focusing on the strategies, policies, and crucial value of user engagement in fostering a Weather and Climate-Ready Nation. This special session will feature senior-level leaders who will share their profound insights and expertise on these essential topics.
Our distinguished panelists will explore the critical role of user engagement in developing a responsive portfolio of products and services designed to meet the dynamic needs of users. By actively soliciting user feedback and sustaining trust, organizations can deepen their understanding of user requirements and support informed decision-making regarding weather and climate issues.
The discussion will transcend theoretical approaches, focusing on practical steps that enterprises can take to engage and collaborate with users effectively. Through such collaborations, organizations can co-develop solutions tailored to the specific challenges presented by weather and climate changes, enhancing national resilience and preparedness.
Key ideas will be highlighted, including the importance of working together across local, regional, and global scales, as well as across different time scales. Leadership thinking will emphasize the need for cohesive policies and strategic actions that align efforts from community levels to international initiatives. By integrating these multi-scale perspectives, organizations can develop more robust and comprehensive approaches to weather and climate readiness.
This session offers a unique opportunity to learn from the experiences of key organizational leaders who are at the forefront of implementing effective user engagement strategies. Attendees will leave with valuable insights, actionable advice, and innovative ideas that can be implemented across different sectors to enhance user engagement and contribute to building a Weather and Climate-Ready Nation.

Moderator: Martin Yapur 
Conveners: Renata Lana,  Martin Yapur, Thanh Vo – NOAA/NESDIS, Andy Latto, Glenn Kerr, Bill Sjoberg