Statistics show around 80 percent of flood related deaths occur to people who either drive or walk into flooded areas. This new campaign was launched from NOAAs NWS Southern Region Headquarters on May 21st of 2003, and is expanding nationwide.
In addition to explaining the origin and purpose of TADD, several examples will be presented demonstrating how this flood safety slogan is spreading across the United States. To name a few, the city of San Antonio, Texas, has placed bumper stickers on all police, fire, and city vehicles. The city will also install road signs on dangerous low water crossings. The Weather Channel regularly uses this phrase on the air. Meanwhile, the Federal Alliance for Safe Homes with its many partners including Home Depot, has printed and distributed thousands of FLASH cards. Their contributions have helped NOAA's National Weather Service communicate the message across many states in the U.S.
Most importantly, at an outreach event in Hilo, Hawaii, two families specifically mentioned the Turn Around Don't Drown(TM) message in their decision not to drive through roadways flooded by torrential rains on January 23, 2004, a decision which may have saved them from unnecessary injury or death.