Initially, the website was developed with an agricultural audience in mind. Description of impacts, examples, figures, and colors were chosen specifically for agriculture extension agents and growers. Later, contextual materials were developed for a K-12 educator audience with examples and activities included as aids for learning in the classroom. Workshops have been set up for educators to provide feedback on its utility.
The design of the site allows for audience-specific contextual features to be dynamically integrated into the core climate education materials. Future adaptations of the website for different audiences are being considered, including material focused for water and natural resource managers.