Landowners in six north central states that obtained Forest Stewardship plans over the past 10 years were surveyed by mail. This report will focus on the educational implications of the survey results. It will contrast this survey with other recent landowner surveys in the North Central states. Seventy-two percent of the 3,000 surveys were returned. For 81% of the landowners, this was their first comprehensive forest management plan. They were satisfied with their plans, but suggested improvements in maps and descriptions of management options. They accomplished more acres in each of 13 management activities after receiving their plans than before. Fifty-three percent had already recommended to a friend or neighbor that they get a Forest Stewardship plan. Forty-two percent paid part of the cost for their plan, but if there were no free or low cost planning assistance available, landowners would expect to pay $402 to obtain a Forest Stewardship plan. To accomplish more of the recommendations in their plans, landowners rated cost-sharing and technical advice as the types of help they needed most. From a list of incentives, landowners rated property tax reductions, income tax credits, free management assistance, and educational materials as the most valuable. Lower on the rating scale were cost-sharing, higher product prices, conservation easements, annual rental payments, and loans. When asked to rate the value of forestry information sources, landowners rated publications, field tours, and video tapes most highly. Next were conferences, newspaper/magazine, and television. Last on the list were correspondence course, internet/Web, CD ROM, and radio. To reach these landowners, it is helpful to know that 47% belong to a natural resource, conservation, environmental, wildlife or farm organization.