Turn on the Volume: How to Get Someone to Watch Your Online Forecast

The increasingly preoccupied public that quickly turned from TV to online to smartphones is not looking for a traditional three minute forecast. In fact, the data now shows it is tough to even get them to turn their volume on. Producing over 100 forecast videos a week with tens of millions of visitors on The Weather Channel app alone, we are able to test what works and what doesn't using real-time metrics. The data collected helps us better understand how we can actually get them to click on and watch the entire video.