The challenges that meteorologists, emergency managers and others dealing with high impact natural hazard events must face continues to increase, seemingly on a daily basis.  Advances in the field of meteorology have helped increase the accuracy of forecasts for high impact events. But are we really serving the Nation as well as we could in terms of getting the message out?  

We propose that there be a session dedicated to presentations and/or discussions on advances in effective weather messaging.  We envision presentations from public and private sector meteorologists, social scientists and emergency management personnel, as there is much to learn from each other.  

Among the questions to be posed:  1) how do we improve our messaging, especially in a world with many distractions and a seemingly infinite number of methods to receive information; and 2) how do we get our point(s) across most effectively and efficiently?