Tuesday, 27 June 2017: 1:30 PM-3:00 PM
Mt. Mitchell/Mt. Roan (Crowne Plaza Tennis and Golf Resort)
Host: 23rd Conference on Applied Climatology
Organizer:
Olivia Kellner, University of Illinois, Prairie Research Institute, Illinois State Water Survey, Champaign, IL
Moderators:
Katy Matthews, NOAA/NESDIS/NCEI, Asheville, NC and Olivia Kellner, University of Illinois, Prairie Research Institute, Illinois State Water Survey, Champaign, IL
Panelists:
Amanda Rycerz, Acclimatise, Asheville, NC; James F. Fox, Univ. of North Carolina Asheville, NEMAC, Asheville, NC and Jen Brady, Climate Central
CoChair:
Trent W. Ford, Southern Illinois University, Geography & Environmental Resources, Carbondale, IL
As communicators, one of the key questions we hear from scientists is “how can I ensure my science is reaching customers, users, and the general public?” One key aspect for scientists is to consider a variety of techniques in communicating climate that would meet their audience where their audience is. To “Mind the Gap” between climate science and the end user, we will have a panel discussing three areas that, separate and together, can be used to help reach your target audience: using social science to build impact; creating visual interest through data visualizations; and engaging your audience through storytelling. This panel will leave you with tools and strategies to improving your climate science communication work.
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