The web is extremely well suited to providing weather information to the public. Because it is always available and can be accessed in a non-linear fashion, it lends itself to providing data tailored individual users. The challenge confronting online meteorologists is maintaining timely information for a 24-hour-a-day, seven-day-a-week medium.
The presentation will delve into the philosophy of providing online weather information, and take a close look at the mechanics of operating a weather website. Included in the presentation will be techniques for offering forecast information, current conditions, radar and satellite imagery, climate data and other ancillary materials. Use of push technologies as a means of extending the reach of the website will be examined. The issue of maintaining traffic at times when interest in the weather is otherwise low will also be addressed.
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