This talk will focus on how the roles of the broadcast meteorologist/weathercaster have changed since the tragic attacks on America on 9-11. Most of you may not even know your roles have changed but in order to increase your value and distinguish yourself from your competition you MUST change the entire way you approach your shows. The tragic events of 9-11 have changed all of our lives and broadcast meteorology is no exception. Information expansion from weather to the environment is critical. Are you prepared? It is time to change the television weathercast.