Recorded presentation6.4
The significant partly sunny day that produced amazing heat indicies
Paul S. Joseph, WTMJ-TV, Milwaukee, WI
The broadcast meteorologist faces many problems in communicating weather forecasts to the general public. Not only do we broadcast to an audience that in general has a poor scientific background, but we often use terminology that not only confuses our audience, but also decreases the effectiveness of our forecasts. This presentation will focus on three particularly confusing but often used terms that we frequently use in our weathercasts. Recorded presentation
Session 6, General Interest to the Broadcast Community
Sunday, 10 August 2003, 1:30 PM-3:00 PM
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