32nd Conference on Broadcast Meteorology/31st Conference on Radar Meteorology/Fifth Conference on Coastal Atmospheric and Oceanic Prediction and Processes

Sunday, 10 August 2003: 2:15 PM
The significant partly sunny day that produced amazing heat indicies
Paul S. Joseph, WTMJ-TV, Milwaukee, WI
The broadcast meteorologist faces many problems in communicating weather forecasts to the general public. Not only do we broadcast to an audience that in general has a poor scientific background, but we often use terminology that not only confuses our audience, but also decreases the effectiveness of our forecasts. This presentation will focus on three particularly confusing but often used terms that we frequently use in our weathercasts.

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