32nd Conference on Broadcast Meteorology/31st Conference on Radar Meteorology/Fifth Conference on Coastal Atmospheric and Oceanic Prediction and Processes

Sunday, 10 August 2003: 5:15 PM
TrueView/Vortex: Supercharged for Severe Weather
William Callahan, WSI Corp., Billerica, MA
Last year we introduced TrueView and Vortex, the two most powerful and innovative solutions for on-air weather storytelling. This year we’ve supercharged these capabilities with unparalleled severe weather tracking and forecasting tools that will enable you to reinforce your brand both everyday and during important breaking weather events.

TrueView, with its engaging 3-D perspectives, high-resolution terrain mapping and live interactive presentations adds urgency and realism to each weather story. While other stations are forced to break to update graphics, you’ll hold viewers with clear, exciting and dynamic visualizations that update live and on-air as events unfold.

Driving these visualizations is Vortex Severe, the most advanced package of severe weather information available. Using Live NEXRAD Level 2 data as well as WSI’s exclusive Early Warning Storm Detection and FutureRad products you will be armed with tools specifically designed for fast and accurate detection of life threatening severe weather – putting you on-air first with technology that’s built to last.

With TrueView and Vortex Severe, viewers will turn to you when its sunny and flock to you when its not. Now, you have all the tools you need to create compelling local forecasts 365 days a year – especially on those few days when weather is at its worst and viewers count on you the most!

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