11.4
Reach your audience across the planet while showcasing your stars
Kenneth Reeves, AccuWeather, Inc., State College, PA; and J. T. Candor, D. Yule, and M. A. Steinberg
SMS, MMS, WAP, J2ME, BREW, LBS, 3G are only some of the alphabet soup in wireless technology. In this presentation, we will explain what these mean and how you can use wireless technology to build your brand, better serve your viewers and stay in touch with them on a 24/7 basis.
You can make a multitude of weather products available, including the local forecast, animated radar and satellite imagery, severe weather bulletins and much more.
There are also a number of costs and programming tasks associated with developing these capabilities and there are a number of options available to you in this regard. There are also opportunities to not only connect with your audience, but also generate revenue by adding wireless delivery to your web site and promotions.
Session 11, Stars & Planets
Thursday, 17 June 2004, 2:00 PM-3:00 PM
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