10.4
Bringing the weather home...24X7

Thursday, 17 June 2004: 10:15 AM
Bringing the weather home...24X7
Peter Levy, Weather Metrics, Inc., Lenexa, KS

How would you like the opportunity to “face” your viewers 100 times a day? How about more time to entertain, educate viewers and use all those trendy weather graphics? With Weather Metric’s 24x7 Weather.Net™ you can do all that and more – automatically.

24x7 Weather.Net™ is a revolutionary software program that creates a live, local, 24X7 weather presentation used to program an available digital channel or in partnership with area cable systems.

The system combines existing content from your weather center into six, separate, screen areas or “zones”. 24x7 Weather.Net™ automatically ingests data from neighborhood weather networks, various weather computers, text files, live sources (including traffic cameras), recorded weather segments, news segments, the Internet, etc.

This new channel provides your station with a unique, 24X7, branding position that reinforces your weather presence in the market. The system also provides you with numerous, creative opportunities to connect with viewers - bringing the weather home and viewers to your local newscast.

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