3.1
Localization of Television Weathercasts ----- MP3 audio file
Michael Smith, WeatherData Services, Inc., Wichita, KS
“Local” is a key feature differentiating a television weathercast from other types of weather information. What are the sources of quality, localized weather information that can be used to truly localize a weathercast? How can those sources be most effectively utilized and displayed?
This paper will examine six sources of hyper-local information with a goal of optimizing the weathercast and building viewer loyalty.
Session 3, Regional Forecasting Challenges
Thursday, 26 June 2008, 11:30 AM-12:15 PM, Grand Ballroom
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