Saturday, 28 June 2008: 3:45 PM
Grand Ballroom (Grand Hyatt Denver)
Why take all that extra time and effort to do science segments?
A quick review of the reasons from: NSF 2008 "Science Indicators", 2007 "How to Improve Local News and Win Ratings Too", Framing Science, AAAS Glocal program and the 2061 effort. How to get around the gate-keepers: show producers and news director. Leverage your efforts to your advantage. Why the news director and station GM should care.
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