Recorded presentation10.4
Weathering the storm of a tough economy by creating compelling coverage during newscasts and on the digital tier
Eric Levy, Weather Metrics, Inc., Overland Park, KS
With shrinking advertising budgets and more locations for advertisers to spend their dollars/viewers to gain the information they are looking for, it is becoming increasingly important to capture viewers with compelling coverage.
Weather Metrics helps stations provide viewers with compelling coverage during newscasts with our WxVision.Net, 100% Digital, HD Quality Affordable video cameras and revolutionary “No Moving Parts” weather stations.
The WxVision.Net™ system allows clients to setup a network of live video cameras and/or weather stations to stream video from any location in the viewing area over standard DSL or cable Internet connections.
On digital tier/cable channels we are helping stations build a brand and provide viewers the compelling information with our 24x7 Channel.Net solution. With automatic, dynamic programming our clients are able to change the content depending on the local conditions and provide a compelling channel for their viewers whether there is a foot of snow or a heat wave.
Weather Metrics is dedicated to helping stations weather the storm of a tough economy by generating revenue and building viewership!
Session 10, Vendor Session
Wednesday, 24 June 2009, 1:45 PM-3:30 PM, Pacific Northwest Ballroom
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