8.1 NASA: The latest headlines via iPad

Thursday, 19 June 2014: 1:30 PM
Alpine Ballroom (Resort at Squaw Creek)
Joe Witte, George Mason University, Fairfax, VA; and M. Favetta

Use an iPad as your news hook to show your viewers something special. Time is tight for weathercasts and you want to show something special such a science news headline, a colorful clip of a visualization, a massive solar flare, an image (submitted by viewers), etc. The iPad and AppleTV (or similar devices) make it super easy and fast to get into and out of a short special segment, a quick 15 -25 seconds. Just by picking up the iPad you have signaled to your viewers here's something special. That action is your news hook: "Here's something special I'd like to share quickly with you." Any video you can play on your iPad in hand you can "mirror" for the viewers interactively: zoom, swipe, etc. AND you can cross-promote your station's iPad or smartphone app to keep station management happy. NASA is now providing 25 seconds earth-science visualizations of current research with bullet-like headlines for ease of use for by a TV meteorologist. Examples of current work by local TV meteorologists will be show.
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