NASA: The latest headlines via iPad

Use an iPad as your news hook to show your viewers something special. Time is tight for weathercasts and you want to show something special such a science news headline, a colorful clip of a visualization, a massive solar flare, an image (submitted by viewers), etc. The iPad and AppleTV (or similar devices) make it super easy and fast to get into and out of a short special segment, a quick 15 -25 seconds. Just by picking up the iPad you have signaled to your viewers here's something special. That action is your news hook: "Here's something special I'd like to share quickly with you." Any video you can play on your iPad in hand you can "mirror" for the viewers interactively: zoom, swipe, etc. AND you can cross-promote your station's iPad or smartphone app to keep station management happy. NASA is now providing 25 seconds earth-science visualizations of current research with bullet-like headlines for ease of use for by a TV meteorologist. Examples of current work by local TV meteorologists will be show.