4.3 Climate Central – Climate Matters: A Climate Science Resource for TV Meteorologists

Wednesday, 18 June 2014: 4:30 PM
Alpine Ballroom (Resort at Squaw Creek)
Bernadette Woods Placky, Climate Central, Princeton, NJ

TV weathercasters are uniquely positioned as trusted messengers uniquely positioned to communicate climate science effectively to the broad public. In two recent national surveys, it was found that more than half of TV weathercasters would like to include climate change as part of their reporting (Maibach, et al., 2010, 2011). However, these surveys also found that weathercasters require assistance and support to overcome barriers such as a lack of access to high quality, localized content and trusted and timely climate news. That is where Climate Central's Climate Matters program comes in.

Climate Central is a non-profit, non-partisan research and journalism organization. In 2012, Climate Central launched Climate Matters – a program that partners with local TV meteorologists across the United States to connect the dots between local weather, climate variability and change. We have a team of climate scientists, meteorologist, data analysts, and graphic designers that deliver high quality content to use on-air, online and in the community. Climate Central customizes graphics and localizes data whenever possible, so viewers will come to better understand the local impacts of climate change in their community.

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