Image, Design, Understanding

Graphic design is the art and practice of presenting ideas, experiences, and communications within visual and textual content. A proper design sensibility utilizes type, space, and image to solve visual problems centered around a particular user or audience. A smart design sensibility brings to bear a sharp sense of purpose, aesthetics, visual perceptions, problem solving, and creative exploration. Graphic design and the principles that define the craft have been largely underutilized in Meteorology. As meteorologists strive to make their knowledge, information, and forecasts more accessible and useful to various publics and decision makers, they have increasingly sought to utilize visual representations of weather and climate data. But these visualizations are rarely informed by expertise in graphic design, visual communication, and human visual perception. By using the principles of graphic design in creatively-driven yet strategic methods, visual meteorological data can reach more people in an easier way.