2.4 Facebook Forecasters: Studying "Successful" Social Media-rologists

Thursday, 11 June 2015: 9:15 AM
303 (Raleigh Convention Center)
Nathan S. Johnson, WRAL-TV, Raleigh, NC; and S. A. Jasko

Social media has enabled many to become self-publishers of all kinds of content, including weather. Amateur and non-traditional weather forecasters have multiplied online, and many generate likes, comments, and other engagement levels well beyond more established media. This phenomenon is examined, and a content analysis of successful weather-based social media accounts is presented.
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