J4.4 Communicating Climate Change — More Important Than Ever!

Wednesday, 21 June 2017: 4:30 PM
Salon III (InterContinental Kansas City at the Plaza)
Mike Nelson, KMGH-TV, Denver, CO

The science of Global Warming is quite straight-forward, when you add HEAT to something, it gets WARMER! The challenge is how to best convey this science to our viewers. Good physical science has been overtaken by political science, making it uncomfortable for broadcasters to address.  My presentation will demonstrate various techniques to present climate change information to our audience without losing viewers.
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