J4.2 Communicating Science in A Polarized America

Wednesday, 21 June 2017: 3:50 PM
Salon III (InterContinental Kansas City at the Plaza)
Dan Satterfield, WBOC-TV-16, Salisbury, MD; and E. Maibach and J. Cook

The deep polarization of American political views that now exists has resulted in significant new challenges to broadcast meteorologists when communicating science. These challenges present themselves in both on air and in talks to classrooms and public groups. How can we better understand what our audiences are thinking? How can we do a better job of communicating all of Earth science in the face of entrenced political worldviews that may make our message controversial or even unwelcome to some? Knowing what your audience is already thinking and developing new techniques in presenting information can make all the difference.
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