During Hurricane Ian’s approach to the west Florida coast, based on post-storm comments by federal, state, and local public officials, the implied message derived from the cone was the main narrative that guided decision-making and public messaging even after critical warnings were issued, which included life-threatening storm-surge threat scenarios. This focus on the cone was especially problematic since the cone’s width narrows as the storm approaches the coast, so more and more of the impacts from a hurricane of average to large size occur outside the cone zone depicted on the graphic.
Deconflicting the message of the cone and that of the warnings is the challenge this talk will address. Clearly, the traditional rubric that more education is needed doesn’t apply because key decision-makers with access to every level of expert analysis still let the cone dominate their thinking. This talk will examine the issues and propose possible courses of action.

