MMA: Wrestling with the Modes and Methods of Alerting

During severe weather coverage, broadcasters are a proven and reliable source of alerting information. Since everyone needs multiple, redundant sources of life-saving alerts, how do we educate viewers about all the other alerting modalities they should leverage to protect their families? NOAA Weather Radio, EAS, WEA, Reverse 911, outdoor sirens, paid apps, TV station apps, and social networking each have their pros and cons before, during, and after the storm. Learn how these pieces fit together, so you'll be able to educate your viewers about properly utilizing emergency alerts, including avoiding the dangers of Do Not Disturb. You build a fiercely loyal audience when viewers are convinced you provide them more security than they get from any other station in the market. Learning MMA helps you win the ratings battle.