Abstract: WSI. The disruptive weather company (87th AMS Annual Meeting)

Tuesday, 16 January 2007: 8:45 AM

WSI. The disruptive weather company

205 (Henry B. Gonzalez Convention Center)

Chris Goode, EEC, Andover, MA

Wherever you are on earth, WSI plays a role in your life. Our mission is to detect, forecast, and depict disruptive weather that affects the safety and property of our clients, and their end customers. From proprietary algorithms that detect severe weather as it occurs, to operating our own high resolution Precisioncast system, WSI delivers forecasts that are precise in time, location and intensity. Whether it’s a WSI Hubcast for aviators or WSI’s Power Disruption Index for energy traders, WSI helps clients manage uncertainty and the outcomes that matter.

Twenty-five years of unwavering focus on the needs of our clients, and their ultimate success, has made WSI the first choice among #1 stations. WSI specializes in helping broadcasters create innovative weather shows that provide viewers a TrueView® depiction of the weather as it unfolds. WSI’s emphasis on breaking weather enables our broadcast clients to achieve breakthrough ratings.

New in 2006:

TrueView HD

TrueView, the industry’s preeminent weather visualization product is going HD and multiplatform in 2006. Not only does TrueView HD deliver the most vibrant weather imagery ever available for broadcast, it also provides a more robust and flexible platform designed to manipulate, store and playback HD and SD size content. For stations down sampling or cropping HD signals for SD customers, our SD title safe and view safe overlays eliminate the worry over valuable content not making it home. TrueView HD supports both 720p and 1080i plus SD 16x9 and you can switch between all three easily.

TrueView Prism

Websites, e-mail newsletters, mobile phones. From coast to coast, local TV weather teams have to turn out more and more content with no additional staff. That’s why WSI created TrueView Prism, a digital publishing engine that automatically generates and distributes weather content from the TrueView system and pushes it out to multiple platforms. For example, sending content such as a radar loop to a station’s Web site, DTV channel, desktop application and mobile feed is simple and easy, in multiple file formats and sizes. Automatically. Plus, the content can be updated at regular intervals or whenever new data arrives. Being up to date in the digital age has never been easier and Prism is included with all TrueView systems.

TrueView Impact

As severe weather breaks, Titan Impact zeroes in on the most intense storms and turbulent activity with the click of a button, keeping talent on air continuously to get the news out faster. Impact’s analysis of each severe event is 25 times more complete than that of our nearest competitor. It’s a difference that will save lives. Exclusive population impact information allows forecasters to express unfolding weather stories in human terms and target warnings where they are needed most.

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