Coverage of a major severe weather outbreak is the dream of many broadcasters. The success or failure of this coverage often times will shape the reputation of not only the meteorologist but also the station. The ability to coordinate thorough weather coverage with complete news coverage takes proper preparation and practice.

This paper seeks to offer insights gained from coverage of two major severe weather outbreaks. In depth analysis of pre-storm preparations, storm coverage and post storm review will be discussed. On-air tips combined with video examples will be offered to enhance the audiences knowledge.

During a severe weather outbreak it is the on air meteorologists job to relay life saving storm information in a quick and concise manner. This is accomplished using a variety of techniques including, but not limited too, radar, internet, email, crawl systems, video, phone interviews and demonstrations. A well trained staff with thorough understanding of the local geography in coordination with a supportive news staff can provide the viewer with a wealth of knowledge and comfort.

The ultimate winner must be the viewer. All preparations, performance and analysis must be done with a goal of providing the viewer with the information they need to make life saving decisions for themselves, their families and their property. This presentation will hopefully offer some insights in how to best accomplish this goal.