89th American Meteorological Society Annual Meeting

Thursday, 15 January 2009: 8:45 AM
The Year in Science as a Marketing Tool for Libraries
Room 132A (Phoenix Convention Center)
Robert Tolliver, Fletcher L. Byrom Earth and Mineral Sciences Library Pennsylvania State University, University Park, PA
National and International celebrations in science can provide useful marketing opportunities for libraries. These can range from short term events, such as Earth Day, to year-long celebrations. One example for 2009 that would be particularly useful for Atmospheric Science libraries is the Coalition on the Understanding of Science's (COPUS) year-long celebration of 2009 as the Year of Science. COPUS has created themes for each month covering a broad subject range in the sciences. The Earth & Mineral Sciences Library at Penn State is using this celebration to market the library in the following ways. In conjunction with the other science libraries at the University Park Campus we are creating a display for the lobby of the main library for the months of November and December. Each of the science libraries will provide material for displays on topics related to their subject areas. Within the Earth & Mineral Science Library we will be using the monthly themes in our weekly film series and our display at the library's entrance. The display in the main library will reach all of the students who come through the library are not in the sciences and the film series and displays in our library will give our students a greater understanding of the impact of their fields of study.

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