Tuesday, 13 January 2009: 3:30 PM
Communicating Weather Forecast Uncertainty: An Exploratory Study with Broadcast Meteorologists
Room 121A (Phoenix Convention Center)
The broadcast meteorology community is a critical intermediary for providing weather information, including forecast uncertainty information, to members of the public. As both users and providers of uncertainty information, broadcast meteorologists have considerable knowledge and perceptions that can inform the broader meteorological community. This presentation will discuss exploratory research we conducted via focus groups with broadcast meteorologists to assess their (a) use of and preferences for current and future information on forecast uncertainty, and (b) perceptions of the public's understanding of, use of, preferences for, and potential benefits from using forecast uncertainty information. This research was funded by the National Oceanic and Atmospheric Administration (NOAA) in support of the AMS Ad Hoc Committee on Uncertainty in Forecasts (ACUF).
Supplementary URL: