92nd American Meteorological Society Annual Meeting (January 22-26, 2012)

Monday, 23 January 2012: 4:30 PM
The Use of Social Media to Improve Climate Literacy: The Green Ninja Project
Room 348/349 (New Orleans Convention Center )
Eugene Cordero, San Jose State Univ., San Jose, CA; and D. Chai, B. Dallas, and B. Sarrafan

Science communicators are increasingly being encouraged to use adopt social media tools to better connect with public audiences. At a recent workshop hosted by Google.org, various methods and approaches to increase public interest and understanding of climate change topics were discussed. When the authors applied some of these ideas to their existing Green Ninja project, some surprising results occurred. This presentation will share insights and opportunities for using YouTube, Facebook, and phone technology in promoting climate literacy and educating diverse audiences.

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