Wednesday, 9 January 2013: 4:00 PM
Room 13AB (Austin Convention Center)
With resources, both current and historic, increasingly online, many users no longer make regular use of the physical library facilities. Rather, they view the library as a collection of services facilitating access to information and other resources, supporting the scholarly endeavor. Given this emerging view, fulfilling users' needs requires librarians to expand beyond traditional activities of building collections, preserving the scholarly record, and providing access to resources to include activities involving data management, manipulation, and more. In addition to providing new services, we are challenged to effectively reach our ever-more-remote users and to reach out to potential new users within our organizations, such as administrators and staff. This talk will provide an overview of some of the new services being explored by libraries, highlight evolving marketing and outreach techniques to connect with users and provide value to the organization, and describe programs that focus on meeting the needs of administrators and non-research staff.
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