Results indicated that in winter, serum level of estrogen was significantly (p≤0.05) higher at puberty than pre-puberty, pregnancy and lactation levels except at the third week of lactation. During pregnancy, estrogen level tended to increase during the second week of pregnancy until the end of pregnancy period (at parturition). After lambing, serum estrogen tended to increase linearly with the advance in lactation although the changes were not statistically significant. A similar trend was found in summer, however the increase in estrogen level during mid-pregnancy (second week) as well as during the end of lactation period (third week) was significant (p≤0.05). In both seasons, serum progesterone level did not differ significantly between at puberty and pre-pubertal stages, but increased dramatically to reach its highest level at early pregnancy. During summer season serum progesterone level decreased during mid-pregnancy and slightly increased towards the end of pregnancy. In contrast serum progesterone level decreased towards the end of pregnancy period in winter season. After delivery serum progesterone gradually decreased during lactation period reaching almost the pre-pubertal level at the end of lactation period. Regarding the effect of season, serum estrogen concentration during different physiological status was higher under heat stress in summer than under thermoneutral temperature in winter. The difference was significant at the pre-pubertal stage and during different stages of pregnancy. An opposite significant trend was found in serum progesterone levels which were significantly higher in winter than in summer during pregnancy and early lactation. Reproductive performance was better in winter than in summer where does bred in winter season had significantly shorter litter intervals than had those bred in summer season. Also, letter size was slightly higher in winter with significantly higher survivability (number of live bunnies). It could be concluded that higher serum progesterone and lower serum estrogen during pregnancy in winter than in summer may be related to better reproductive performance in winter than in summer and breeding season must be taken in consideration if high efficiency of reproduction is aimed to be obtained.