5.2
Hyper-LOCAL…24X7
Peter Levy, President, Weather Metrics, Inc., Lenexa, KS
The “second generation” Weather Metrics 24x7 Weather.Net™ system allows a station to “brand” their weather 24 hours a day, 365 with virtually no user intervention. Your viewers can now see the LIVE temperatures, the LOCAL forecast and your stations weather brand without having to wait for the 8's, 24x7.
The Weather Metrics 24x7 Weather.Net™ system has been on the air longer than any other system available and has a proven track record for generating revenue at stations across the country.
24x7 Weather.Net™ is a revolutionary software program that creates a fully automated, LIVE, local, 24X7 digital weather presentation. The programming runs on one of the stations available digital channels and on the local cable system in partnership with your area cable company.
The system integrates existing content from your television station and weather center into six separate, screen areas or “zones”. 24x7 Weather.Net™ automatically ingests data from neighborhood weather networks, various weather computers, text files, live sources (including live cams and traffic cameras), recorded weather segments, news segments, the INTERNET, etc.
This new channel provides your station with a unique, 24X7, branding position that reinforces your weather presence in the market. The system also provides you with numerous, creative opportunities to connect with viewers.
Hyper LOCAL weather today is an important aspect of every weather cast and now your station can deliver it digitally with Weather Metrics 24x7 Weather.Net™
Session 5, Capital Ideas - Vendor Session
Tuesday, 2 August 2005, 4:30 PM-5:26 PM, Diplomat Ballroom
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