Television Weathercasting: Science AND Ego

217 Television Weathercasters answered an extensive survey about the current state of their profession. The sample draws from all market sizes, 47 states, and from prime time anchors to weekend and morning weathercasters. Half of the sample holds an AMS seal. Survey questions measured weathercasters background information related to training and education, including the Mississippi State certificate program, their work environment, as well as management expectations. This study also analyzes weathercasters' attitudes about the AMS and NWA seals of approval and their perceived importance to both management and the audience. Finally the survey considers TV weathercasters knowledge and attitudes about the science of climate change and whether the weathercast is an appropriate place to discuss the topic. The survey was designed and analyzed by a former TV weathercaster and news director who also holds a Ph.D. in climatology and now teaches broadcast journalism. The goal of this research study is to go beyond the annual salary survey to better understand the complex and demanding working environment of today's TV weathercasters.