The Changing Weather Information Landscape: Observations, Projections, and Thoughts About the Future

Numerous changes to information technology and media consumption over the last two decades have facilitated a fundamental shift in how people receive information, including weather forecasts. Historically, weather information was generally vetted through experts (often broadcast meteorologists) to members of the public in a relatively top-down system. Now, with the availability of internet websites, phone applications, and social media, people have an increasingly diverse set of sources from which to get weather forecasts. In this study, we present results from CONUS-wide surveys that reveal the diversification of weather information sources for non-routine weather events. While older respondents still tend to get weather information from television, younger respondents are increasingly reliant on less traditional sources, including phone notifications, internet websites, social media, and family and friends. This shift to nontraditional sources means that a more diverse set of actors will have the opportunity to provide weather information to users, which could impact the quality, reliability, and accessibility of the weather information in the future.