Microsoft Weather: Leveraging AI and Microsoft's Platform to Empower Billions with Weather Knowledge.

At Microsoft, we have a growing weather experience driven by MSN Weather's hyper-accurate global AI modeling capabilities with delivery to over 1B devices around the planet. However, what good is having the most accurate weather information if it is not delivering the relevant weather information to the user? In this presentation we will highlight the essential need for user centric design and how MSN Weather demonstrates the process of identifying "problems to be solved" and testing our hypothesis with real users. We will give examples of successful features launched over the last year and how the features target specific user needs and supports the Weather Ready Nation mission. We will discuss how MSN Weather sees safety as a key trait for our users to gain trust and that starts with leveraging NWS watches and warnings to our users. We will discuss and give examples of tactical AI implementation into our weather products as well as highlight existing challenges that perhaps we can solve together as a weather community.