The Role of Social Media in Risk Communication in the Weather Forecast and Warning Process.

Social Media has a role in risk communication of weather forecasts and warnings to the public. With competing "weather apps" and a society that has limited meteorological knowledge, the public perception of meteorological accuracy is decreasing with time, despite our impressive improvements in forecast accuracy. False alarm rates are also wrongly perceived as higher than they are.

I will share my social media experiences to highlight where there is room for improvement in the dissemination of weather forecasts and warnings. Solutions will be shared, providing examples of where:

• K-12 classroom visits help increase meteorological awareness,
• How children's publications can improve knowledge in children and families, and
• How social media can be used as an educational tool for the general public.

The general public doesn't know what they don't know. It's on us to make sure our society is weather aware and understands their risks.