In Spring 2019, NOAA National Centers for Environmental Information (NCEI) will host a Data User’s Workshop to examine the value and benefits of environmental data to discuss uses, applications, and requirements in an effort to garner feedback, best practices and identify opportunities for product innovation for NCEI products. During this Town Hall, NCEI will highlight relevant agriculture climate and weather data, products, and services that serve the sector, dialogue with stakeholders on uses and applications of NCEI data, and invite private and public industry representatives to contribute to the discussion as an example of the themes that will be discussed at the 2019 Data Users Conference. The Town Hall will also provide a glimpse to potential participants of the layout and utility of a session to foster interest, as well refine the workshop model through audience insights and interaction.