Creating Time for Innovation: High-Impact Ways to Communicate Climate and Go Beyond the Daily Weather Forecast

Weather remains a major reason viewers tune to local news. Yet apps and social media are significantly disrupting how, where and when people get weather information. The need for change is obvious. But what should be done differently and where do you find the time? Learn strategies to eliminate and rework low-value tasks to free time for innovation and tell the climate change story. Discover how local meteorologists can reclaim relevance by using their unique expertise, community trust, and visual skills to add meaning and context to the ways climate change is affecting our local communities. Hear about the best opportunities to grow your impact from Frank Mungeam, Knight Professor of Practice in TV News Innovation at ASU, and previously VP of Digital Audience Engagement for TEGNA.