Wednesday, 15 January 2020: 3:00 PM-4:00 PM
254B (Boston Convention and Exhibition Center)
Host: Symposium on Strategies for Addressing the Climate Crisis: Mitigation, Restoration, and Communication
Moderator:
Bob Lindmeier, WKOW-TV, Madison, WI
Panelists:
Jerry Taylor, University of Illinois, Department of Atmospheric Sciences, Urbana, IL; Amber Sullins, ABC15 (KNXV-TV), Phoenix, AZ; Michael P. Nelson; Bernadette Woods Placky, Climate Central, Princeton, NJ and Ed Maibach, George Mason Univ., Center for Climate Change Communication, Fairfax, VA
Broadcast meteorologists are positioned at a crucial intersection between climate scientists and the general public. They have the opportunity to use their scientific training and public communication skills to educate viewers about climate change. This session will explore key issues facing broadcast meteorologists who want to make a difference on the climate crisis, including:
- Obstacles broadcast meteorologist face when attempting to include climate change in their broadcasts
- Online sources and AMS support available to assist in presenting climate change information
- Taking the next step and communicating about the array of possible climate change solutions
- How to discuss climate issues in conservative markets
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