Communicating Climate Science and More on Social Media: Success Stories from NCEI

NOAA’s National Centers for Environmental Information (NCEI) houses and provides access to one of the most significant archives on Earth, with comprehensive climate and historical weather, coastal, oceanic, and geophysical data. Since the organization’s formation in early 2015, NCEI has used social media to communicate with the public about its rapidly growing treasure trove of environmental data and information. This presentation will demonstrate some tactics that have proved successful in unlocking the organization’s digital potential on Facebook and Twitter. From building relationships with scientists to implementing thriving campaigns to using a social media management tool, each of these endeavors has helped NCEI grow its social media audience, expand engagement, and raise awareness of the Centers’ activities and mission.

With more than 28 petabytes of data, NCEI is the world’s largest provider of environmental information that spans from the depths of the ocean to the surface of the sun and from prehistoric to modern times. NCEI preserves, stewards, and maximizes the utility of the U.S. Federal government’s investment in high-quality environmental data. Private industry and businesses, local to national governments, academia, as well as the public all utilize NCEI’s wide range of products and services.